The 1970s and 1980s saw the emergence of the "masala" film, a genre characterized by a mix of action, comedy, romance, and drama. Filmmakers like Amitabh Bachchan, Rajesh Khanna, and Dharmendra dominated the industry during this period. Movies like "Sholay" (1975), "Deewar" (1975), and "Hum" (1983) became blockbusters and are still remembered fondly by audiences today.

"The Evolution of Bollywood: How Indian Cinema Became a Global Phenomenon"

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