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Jain, S., & Kumar, S. (2020). The rise of OTT platforms: A new era in entertainment. Journal of Entertainment and Media Studies, 10(2), 1-10.
Kumar, S., & Sharma, A. (2020). Impact of OTT platforms on the entertainment industry. Journal of Business and Economics, 15(1), 1-12. Jain, S
The rise of OTT platforms has been a significant phenomenon in the entertainment industry ( Jain & Kumar, 2020). These platforms have changed the way content is created, distributed, and consumed (Kumar & Sharma, 2020). Studies have shown that OTT platforms have provided new opportunities for artists, allowing them to experiment with diverse roles and reach a global audience (Sharma & Kumar, 2020). and consumed (Kumar & Sharma